Meet the Team
Tracey :: CEO & Lead strategist
Name: Tracey Matney
Location: Redlands, CA (a Texas girl at heart!)
Marketing Superpower: helping brands create conversations that convert! Solid digital marketing strategy, results-driving paid social ads, and creative chatbot design with personality
Story: After 10 years in professional sales and marketing, Tracey founded Victory Points, Inc. as a side-gig freelancing business in the Spring of 2016 to help businesses market their products and services. Little did she know that in Summer 2018 she'd launch her full-service Social Media Marketing division and it would take off like wildfire! Since then, it's been a whirlwind, hiring 7 team members, serving almost 20 clients on a monthly retainer, and rockin' out the results! She loves to help her clients see Victory in their businesses and as the Lead Strategist, all new client relationships start with her.
Cafe Staple: Locally roasted Americano with steamed oat milk (preferably in a "for-here" mug)
Leslie :: Client results manager
Name: Leslie Shea
Location: Redlands, CA
Marketing Superpower: project management and copywriting
Story: Leslie joined the team in July 2020 as our Client Results Manager. Her strong organizational skills and attention to detail helps the Victory Points Social team do do just what her title suggests - get results for our clients. She has her Bachelor's in Business and Public Administration with a concentration in Marketing along with an Associate’s in Merchandise Product Development, which will be a fabulous addition for our eComm clients. When she is not in the office, Leslie is spending time with her husband and two daughters or doing something crafty.
Cafe Staple: Dirty Iced Chai with oat milk
Sarah :: Chatbot developer
Name: Sarah Lynn Santiago
Marketing Superpower: chatbot developer and problem solver
Story: Sarah joined the team in January 2019. She is a licensed electronics engineer who loves to solve problems. She believes that everything is figure-out-able! Administration is a gift, and she is always on top of things both for Victory Points Social and for our clients. When she isn't working, you'll find her baking, playing with her dogs, watching Netflix and teaching Sunday School and serving at her church.
Cafe Staple: Chocolate Chip Frappe (or any non-coffee based frappes)
Stephanie :: social media Manager
Name: Stephanie Palaad
Location: Redlands, California
Marketing Superpower: Social Media Wizard and Customer Service Fanatic
Story: Stephanie joined the Victory Points team in August 2019 to help our clients be highly informed of their results, feel heard, and to delegate tasks to the team. Previously immersed in the world of running summer camps and afterschool programs, Stephanie is an experienced project manager who is passionate about building community spaces both online and in person, as well as chasing her four young children. She is a master organizer!
Cafe Staple: Rose Latte with oat milk
Keely :: social media Manager
Name: Keely Calvaresi
Location: Philadelphia, PA
Marketing Superpower: quirky copy, creative images, and paid ads
Story: Keely joined the Team in August 2019 and is currently finishing out her Marketing and Psychology degrees. Organic social media engagement is her jam! When she is not in the office or tackling homework you can find her baking, hula hooping, or updating her Philly based foodstagram!
Cafe Staple: Matcha Latte with Almond Milk
Sydney :: social media Manager
Name: Sydney Sanner
Location: Redlands, CA
Marketing Superpower: Creative graphics and instagram strategy
Story: Sydney joined the team in July 2020. She is currently finishing her Marketing degree while also pursuing graphic design. When she is not in the office she is usually in the ocean, on a hike or planning events for her friends
Cafe Staple: Vanilla latte with oat milk
Sarah :: content & design manager
Name: Sarah Holder
Marketing Superpower: dazzling designs and charming content
Story: Sarah joined the team in August 2019 from a varied professional background including admin, healthcare, ministry, education and non-profit. When she's not working or building her creative VA business, she can be found painting flamingos, hand-lettering or drawing kawaii characters.
Cafe Staple: Hazelnut latte