Why You Should Still Advertise During COVID-19
Updated: May 29, 2020
If you're a restaurant or a small business owner and your business has been affected by the stay-at-home order this blog post is for you!
I'm Tracey Matney, I'm the founder of Restaurant Victory and I'm coming to you with a bunch of tips to help you stay in business now and protect your business to grow for the future.
Right now we're dealing with a global pandemic that is taking quite an economic toll, no doubt about it. I know you've had to cut employee hours, shut down in-store visits, and probably reduce your marketing spend to almost nothing.
Even for the restaurants and businesses who have stayed open, many are barely even surviving with third-party delivery with GrubHub, Doordash, Postmates, and Uber Eats. But they take a huge commission right up to 25 to 30% of your profit goes to them.
I was just reading a statistic the other day, according to the National Restaurant Association more than 3 million restaurant jobs have been lost and 44% of stores have closed, either temporarily or permanently.
But even in the midst of all the craziness, there are a handful of restaurants who are on fire.
There are restaurants that are busier than ever, but it just looks a little bit different nowadays. Instead of in-store with people bustling at tables, people are going through your curbside line.
So, why are some businesses surviving and even thriving, while others struggle to pay the bills and might be closing down soon?
Three weeks ago I created a video that had tons of ideas and tips on things that you can do now to actually protect yourself during this time. You can look at this video right here, but I want to let you know that not a lot has changed since then on my advice.
There are really two opportunities that you can take advantage of right now:
1. Your competition has stopped advertising.
Seriously, they've stopped, they've pulled all their money out of Facebook and Instagram ads and probably even Google ads. So if you can take advantage of that inventory, as Facebook calls it, you are going to be able to get more sales and more customers before they do.
2. People are bored and they're staring at their phones.
Cell phone social media app usage is way up right now so that's an opportunity. It's something that you can take advantage of. 44% of the market has closed. That leaves room for you to compete with fewer people to get your ads in front of your ideal customers. Since even more time is being spent on social media apps, it's the perfect setup for any restaurant to have success now.
I really love this quote from Henry Ford who said
“A man who stops advertising to save money, is like a man who stops a clock to save time.”
People still have to eat and they're already getting tired of their own cooking. They're looking for a restaurant to do it for them. They also need to get their hair done. So why wouldn't you make videos and teach them how to DIY?! Trust me, they're gonna come back to you. LOL
Just recently I was thinking “Where can I go and pick up food right now and support a local restaurant?” I was like, “it's Friday night, I'm gonna go somewhere I can get a margarita to go.” But you know, I was really frustrated because the only restaurants I could actually think of were my clients. So I chose one of my clients, and I even got a margarita to go.
But so many more restaurants are going to go out of business because they aren't listening to my advice. YOU HAVE TO STAY IN FRONT OF PEOPLE. Sorry I didn't mean to yell. Organic social media posts just aren't gonna cut it. You have to pay to play and invest a little bit of money to get your offers in front of people right now.
These are tough times, but there are solutions. I know that you still need to pay your bills, you've got to pay your employees, and overheads, you're dealing with government stimulus loans… So here's how I want to help. I made a short video that explains how to increase your restaurant sales during a pandemic even if you have no customer list or social media following. It's geared toward restaurant owners but it's relevant to any brick-and-mortar business that needs regular, repeat traffic. You can check out that video here.
You can get more customers and sales using social media advertising and you don't even have to fuss with all the tech. You can do this now if you're a restaurant owner who's willing to fight like heck to thrive during these times. You're gonna get a lot of value from this video, so make sure to click the link above and go sign up for that little video - it's only about 30 minutes but it's packed with information and ideas for you to take advantage of right now. At the end of the video, I’m gonna offer you an opportunity to get on the phone with me and I'm gonna give you thirty minutes of my time, FREE, just to help you get through this hard time. Whatever ideas you want, any questions that you have that you want to run by me go ahead and do that.
If you’re interested in learning more about marketing your business, make sure you subscribe to my Youtube channel: Tracey Matney
If you liked this post, you might want to watch this video Curbside Marketing System Demo - a Chatbot by Restaurant Victory for a High-End Mexican Restaurant, it actually talks about a Mexican restaurant (the one that I got the margarita to go from) and it breaks down the chatbot how we are getting him more customers through curbside, so we can avoid those third-party delivery fees.
Or you could watch this one Curbside Marketing System Demo - a Chatbot by Restaurant Victory which breaks down how we did the same thing for a coffee shop!
Send me a message if you have any questions! m.me/traceymatneyVPS