• Tracey Matney

Influencing Influencers Stuck at Home 🏡

Restaurants: Are YOU Influencing Influencers Sheltered at Home? 🏡


Influencers' fans are even more glued to them now! 👀 They check their profiles to see what their favorite influencers are up to (and of course what they are eating)!

So... up your influencer connections! 😁


As a food influencer myself, I want to give you some tips to make sure you can tap into your local influencers' audiences to get more fans for your brand and more bills in your till. 💵

🔹 Identify local foodies in your area and ask them to be a brand advocate. Check Instagram hashtags like #foodie and try your city hashtags like #redlandsfoodie and of course #ieeats 😉 to find their profiles, give them a follow, comment on a few of their posts and send them a personalized DM.

🔹 People buy what other people tell them to try, so ask a local foodie to share your posts on their profiles or create a specific shout out in exchange for free food or gift cards. It’s not what you say about your brand that matters. It’s what *others* say that impacts people. I know tons of people have eaten at restaurants I've recommended because they tell me! (hence the term influencer!!)

🔹 Learn how to get people talking about your brand because they want to, not because they are being paid to. That means, make it easy for them to share by giving them amazing restaurant photos that make them look good... Don't send over some crappy dark photo and expect them to use it.

** BONUS TIP: Don't spam people! On my foodie channel Inland Empire Eats, I get dozens of messages from restaurants every week asking for me to share their posts and promote them, so make sure you are kind and approach them as a human. Your messages need to stand out, but you also need to respect them and realize they get a ton of requests.

🔹 Another idea is to give them a gift card or two to raffle off to their followers. You will get followers that way and tons of exposure for your brand. 🎉


Convinced you need to reach influencers, but not sure how to find them?

Send me a message, and I will help you find some influencers in your area to connect with.


To your Victory,


💜 Tracey


PS - Want your restaurant to be featured on Inland Empire Eats? Fill out this quick little form and I'll be in touch to set something up.

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