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Tracey Matney

Case Study: How Betty Bot Turned $5k Ad Spend into over $127k in Launch Sales With a Paid Challenge

If you know me at all (or follow me on social media), you know how passionate I am about chatbots. After all, chatbots are an AMAZING way...

Tracey Matney

How to Create Your Own GIFs for Brand Awareness

My team and I have been working on some super fun branding strategies and the results of this one may surprise you... It’s our own branded

Tracey Matney

iOS 14 + Facebook Ads: What’s Happening?

Don't worry! At Victory Points Social, we have been working to update all of our clients' accounts, and we will continue to adapt and adjust

Tracey Matney

Why Creative Matters: A Facebook Ads Case Study

Read on to see how I got $8 leads down to $1!! (See the full video including screen share of Facebook Ads Manager here) With permission...

Tracey Matney

Restaurant Social Media Ideas for 2020

Why don't you make more videos for your restaurant? Is it because you're not really sure what to post? If that's the case, this blog is...

Tracey Matney

Influencing Influencers Stuck at Home 🏡

Restaurants: Are YOU Influencing Influencers Sheltered at Home? 🏡 Influencers' fans are even more glued to them now! 👀 They check their...

Tracey Matney

13¢ Restaurant Leads with Facebook Ads

WOW - can't beat 128 new leads in less than 24 hours... this ad has gone crazy! We're getting leads for just 13 cents for my new...

Tracey Matney

What's a Chatbot? Why Do You Need One?

Quick answer: your customers WANT to talk to you on Messenger (not the phone, not email, definitely not in person)...at least not...

Tracey Matney

Pricing Guide: Outsourced Social Media Marketing in 2020

There are many factors that contribute to the monthly advertising costs associated with each type of outsourced social media management...